http://fromtheonline.disqus.com/Reporting from the Isle of BlogsenWed, 02 Dec 2009 09:31:31 -0000http://fromtheonline.com/2009/12/02/the-diggers-pay-wall-may-be-doomed-but-whats-to-lose/#comment-24594386<p>Alex,</p><p>In terms of, "Advertisers are still jumpy about spending money online", maybe in terms of local in the UK but definitely not in terms of national advertising. The internet advertising bureau (which of course has an interest in putting a nice spin on this) says that in the UK, online ad spend was the only advertising segment that grew in the first half of 2009 and now accounts for 23.5% of total UK ad spending.</p><p><a href="http://www.iabuk.net/en/1/iabresearchadspendadspendfctshth108.html" rel="nofollow noopener" target="_blank" title="http://www.iabuk.net/en/1/iabresearchadspendadspendfctshth108.html">http://www.iabuk.net/en/1/i...</a></p><p>The issues for news websites is the percentage of online advertising that news sites capture, an oversupply of online advertising causing downward pressure on CPMs and lack of development in local online advertising.</p><p>In terms of paid-for/free models, I think we're going to see a lot more experiments along an FT/McClatchy model where a few page views a month are free but after that registration kicks in with some content areas being premium. That way the kind of casual, search-traffic wouldn't be hindered, but loyal, heavy users of a site would pay. We'll see, but the experiments are going to start soon. </p>kevglobalWed, 02 Dec 2009 09:31:31 -0000